Two thousand and eighteen was a big year for pared! Together we celebrated a new addition to the pared team in the form of Ed & Sam’s gorgeous baby, Sebastian, as well as a big interstate move to our new Melbourne office! The year took us all around the world: from Paris to Los Angeles to Doha and all the way back around, here are a few of our highlights from the year. LONDON FASHION WEEK - FEBRUARY Pared was selected as one of four brand to appear in the Designer Showrooms by the Australian Fashion Council in partnership with the British Fashion Council. We held a media & influencer brunch at the exclusive Dalloway Terrace and rubbed shoulders with the queen and The Queen.
VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL [VAMFF] - MARCH We partnered with Visa to give VAMFF guests the opportunity to Shop the Runway at the week-long festival. Pared were featured on the runway every night, showing with industry partners David Jones and Ginger & Smart, as well as collective shows during the week. We officially launched our much anticipated Staerk & Christensen Swallows collection, in collaboration with designer, Camilla Staerk and supermodel, Helena Christensen on the runway and at our QT hotel afterparty.
STAERK & CHRISTENSEN X PARED GLOBAL LAUNCHES: NEW YORK, LOS ANGELES, COPENHAGEN
We’ll take any excuse for a celebration, or three - launching our Staerk & Christensen collaboration in New York, Los Angeles and Copenhagen! With Helena, Camilla, and industry and celebrity friends of the brand in attendance, the events were a nod to the elegance of the capsule collection, and a toast to the designers.
MERCEDES BENZ FASHION WEEK AUSTRALIA [SYDNEY] - MAY
For the second time, Pared held a strong presence in The Suites at MBFWA, and appeared for the fifth time on the annual runways, showcasing our new season mainline collection Veni, Vidi Amavi and previewing our 2019 releases for The Sculptor. We launched Client Liaison Deluxe Line [CLDL] x Pared with our good friends, Monte and Harvey of Client Liaison at their runway show in Sydney at the Overseas Passenger Terminal.
The week was celebrated with the Pared x Flaunter brunch event supporting Women in Fashion on the paramount house rooftop.
SPLASH PARIS - JULY
Pared were the official eyewear partner of the premium resort trade show, Splash Paris. To commemorate, we launched an exclusive collaboration frame available to visitors of the trade show. Our time in Paris was spent eating pastries, drinking wine, and celebrating our partnership with Splash!
AUSSIE KIOSK - LOS ANGELES - SEPTEMBER
Pared Eyewear were one of six Australian brands to come together to form Aussie Kiosk, a mini retail concept store focussing on best selling Australian Brands in Culliver City, LA. The store featured 14 Australian brands and was supported by the Australian Fashion Council.
SILMO PARIS - OCTOBER
We were very proud to be a part of SILMO 2018; it was a business milestone for us to showcase our collection at the leading optical fair in the industry and this year we finally made it! SILMO is an intersection of fashion and scientific advancement for the optician industry and being a part of the show puts pared among the top brands in the fashion and function eyewear fields. Our booth showcased our 2018 / 2019 collections and collaboration, receiving positive wrap from the European market!
SUPERGLUE POP UPS AT EMPORIUM MELBOURNE
Monte and Harvey of Client Liaison, and Jess and Stef of How Two Live, each occupied time in the SuperGlue Emporium Melbourne pop up shop in November and December of 2018. Pared was lucky enough to be featured in both, supporting our partners with opening drinks, afterparties, and interviews!
Thank you to everyone who has touched our lives this year, we couldn't have done it without you! Can't wait to see what 2019 has in stall for us! Until next time,
team pared x
Australian Jewellery label, Holly Ryan and Pared Eyewear have collaborated for SS19 to create a range inspired by American Minimalist sculptor, Richard Serra. The Serra frame is a classically oversized style with Holly’s signature squiggle jewellery design as the key design detail for the collection.
How did we start?
PARED EYEWEAR is the creation of co-founders and husband and wife duo, Samantha Stevenson and Edward Baker. In 2011 in the early days of their relationship, Sam’s design vision and Ed’s sales background were the perfect pair for starting a brand set to challenge the global eyewear industry, while based in Sydney, Australia. Samantha’s creative philosophy focuses on wearability while pushing the boundaries of conventional design and still staying true to eyewear fundamentals of high quality materials, smooth shapes and lasting comfort. Pared launched with five unique styles in the summer of 2012. The first ever Pared collection was called Made in the Shade, it featured the iconic Pared styles, Puss & Boots, Bread & Butter and Bigger & Better which are still some of the brands top selling frames to date. Each season the styles are injected with new colourways, but the fundamentals of Sam’s designs are proving to be trans-seasonal and timeless.
Since then, the brand has released a further six collections and 12 capsule collaborations, with each range taking inspiration from places and eras evocative of sunny days and endless summers. Pared collections and collaborations are eagerly anticipated, with the brand gaining a strong customer and influencer following across the globe. Samantha’s unique use of colour combinations and distinctive cutaway detailing, as well as her unusual material and surface treatments, ensure a point of difference among other eyewear brands.
What does the brand stand for?
The word ‘pare’ means to cut something back, shave it, or refine it; this is the fundamental design philosophy the brand stands by. The name is also a play on words for pair – each product is named after a famous pair: Bread & Butter, Puss & Boots, Romeo & Juliet, and the brand is known for its collaborations and cross-industry partnerships in fashion, music, art and jewellery.
Ultimately, pared is collection of handmade sunglasses grounded in the fundamentals of clean lines, smooth shapes and lasting comfort. The design philosophy is based on symbiosis – the idea that contrasting influences can combine to create truly unique experiences. Each Pared style balances a sense of old and new, masculine and feminine, classic and modern. Distinct yet cohesive materials, from metals and crystals to leather and stones, add depth and detail to sculpted acetate frames. Art, architecture and design are key influences for the Sam’s design development; eyewear lends itself to be easily influenced by external industries, it’s a fashion accessory which holds strong sculptural shape and colour and therefore inspiration can come from anywhere! Pared’s collections are inspired by places, memories and eras that evoke endless summers and eternal blue skies.
Pared has established a cult following amongst style influencers, artists and celebrities across the globe. Known for balancing a commitment to wearability with pushing the boundaries of conventional design, Pared collections are always anticipated for their quality and individuality. The brand is currently worn by Beyonce and Solange Knowles, Suki Waterhouse, Cara Delevingne, Gigi Hadid, Selena Gomez, Kaia Gerber and Helena Christensen.
Pared collaborations tap into a cross-cultural market and set the brand apart in the eyewear industry. Bec & Bridge, STÆRK&CHRISTENSEN, Ginger & Smart, Emma Mulholland, Client Liaison Deluxe Line and Holly Ryan Jewellery are just some of the incredible brands Pared has been lucky enough to work with. It is one of our top priorities to continue learning, and we do this by sharing our design story with other creative teams.
Our eyewear components are chosen with a long life span in mind.
FRAMES – The frame is handmade using high quality 6mm acetates. We use a number of quality suppliers with core acetates from DAICEL and Mazzucelli. Acetate is lightweight, flexible & hypo allergenic. The properties of acetate allow it to retain a vibrant pigment in many different shades and combinations.
LENSES – Pared offers a selection of both solid, gradient & mirror CR39 lenses. We use high quality Japanese lens suppliers as well as Carl Zeiss optics. Our lenses are lightweight, shatterproof and scratch resistant with a great clarity of vision. Cr39 lenses have superior heat and chemical resistance. All pared lenses meet the strictest Australian & NZ standards as well as International standards. The lenses offer UV400 protection and 100% UVA & UVB protection.
METAL DETAIL & HINGES – All metal is either titanium (known for its strength and durability whilst being very light) or stainless steel. Both nickel free & hypo allergenic.
SCREWS – We use OBE German rubber dipped screws to ensure a strong and durable hinge connection for long term wear.
WARRANTY – We pride ourselves on a lovely product made with care and attention to detail. We offer a custom pared case & pouch to protect your glasses as well as a 1 year warranty against manufacturing faults. We also offer a repair service for our glasses. Please contact us – firstname.lastname@example.org for any enquiries.
OPTICAL FRAMES & PRESCRIPTION – Most of our sunglasses frames can be scripted with an optical lens. Please contact us for more information.