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GIMME SHELTER (2014)

Materials are metal focused withColour palette is emerald green, The pared dropThe pared spring summer range draws its inspiration from Morroco in the late 60s & early1970s. This time and era evokes excitement of the exotic and the danger of the unknown. 

“ I was attracted to the way of life in Morocco, the view of the rooftops, the seclusion of the riads, the relaxed lifestyle of Yves Saint Laurent and Pierre Berge in Jardin Majorelle. I love the heat, colours and atmosphere of the souk as well as the wandering spirit amongst the winding streets of Marrakesh with a little 70’s disco fever thrown in.”

The movie The sheltering sky which touches on the isolation and unchartered territory of travel in the desert was also another inspiration in the range. 

RANGE COLOURS & TECHNIQUES 

Designs are taken from and inspired by tile patterns and architectural elements of Morocco. A new triangular nose bridge shape features on aceate and metal frames. Titanium features in the range in the new aviator shape as well as metal highlights on temple and nosebridges. 

Colours are taken from the shimmering sun and the heat of the desert contrasted with the vivid colours of textiles and tilework. Acetate Colours are soft glitters- navy, cinnamon, and copper.Metal colours focus on rose gold and stark black and white.Coloured lenses are a big focus this season – ambers yellow, rose pink, red, green and gradient brown compliment the softer desert tones. 

Triangular Swarovski crystals are sprinkled across ladies frames In jet black and Aurore Boreale. 

A laminated horn star print onto clear acetate as well as two tone prints in black and tan feature.

EYEWEAR STYLES 

A new Moroccan colour palette is introduced into bestselling framesFIRST SUMMER - AUGUST- OCTOBER 14 ( 2 new styles) 

PUSS & BOOTS- rich burgundy with gold details as well as horn acetatePOOLS & PALMs- white on dark tortoise, ginger and pink desert skyGUYS & DOLLS- navy glitter, blush, black multi and milky tortoise.

SUGAR & SPICE- A smaller version of POOLS & PALMS for a narrower fitKOHL & KAFTANS- large square oversized cat eye.

SECOND SUMMER- November 14 ( 5 new styles) 

ROOFTOPS & RIADS- classic rounded unisex frameCAMELS & CARAVANS- acetate square aviator with metal top bar and templeSONNY & CHER- titanium circular frame with tile design detailSTARSKY & HUTCH- traditional style titanium aviator with acetate top bar.

Pared continues to collaborate with three diverse Australian labels over the summer season- 

GINGER & SMART X PARED- September 

 EMMA MULHOLLAND X PARED - September 

POMS X PARED- December

DELIVERY IS FROM AUGUST 2014Available instore and on paredeyewear.com

Photographer- Anton

Creative Direction - Samantha Stevenson

About

ABOUT PARED

How did we start?

PARED EYEWEAR is the creation of co-founders and husband and wife duo, Samantha Stevenson and Edward Baker. In 2011 in the early days of their relationship, Sam’s design vision and Ed’s sales background were the perfect pair for starting a brand set to challenge the global eyewear industry, while based in Sydney, Australia. Samantha’s creative philosophy focuses on wearability while pushing the boundaries of conventional design and still staying true to eyewear fundamentals of high quality materials, smooth shapes and lasting comfort. Pared launched with five unique styles in the summer of 2012. The first ever Pared collection was called Made in the Shade, it featured the iconic Pared styles, Puss & Boots, Bread & Butter and Bigger & Better which are still some of the brands top selling frames to date. Each season the styles are injected with new colourways, but the fundamentals of Sam’s designs are proving to be trans-seasonal and timeless.

Since then, the brand has released a further six collections and 12 capsule collaborations, with each range taking inspiration from places and eras evocative of sunny days and endless summers. Pared collections and collaborations are eagerly anticipated, with the brand gaining a strong customer and influencer following across the globe. Samantha’s unique use of colour combinations and distinctive cutaway detailing, as well as her unusual material and surface treatments, ensure a point of difference among other eyewear brands.

What does the brand stand for?

The word ‘pare’ means to cut something back, shave it, or refine it; this is the fundamental design philosophy the brand stands by. The name is also a play on words for pair – each product is named after a famous pair: Bread & Butter, Puss & Boots, Romeo & Juliet, and the brand is known for its collaborations and cross-industry partnerships in fashion, music, art and jewellery.

Ultimately, pared is collection of handmade sunglasses grounded in the fundamentals of clean lines, smooth shapes and lasting comfort. The design philosophy is based on symbiosis – the idea that contrasting influences can combine to create truly unique experiences. Each Pared style balances a sense of old and new, masculine and feminine, classic and modern. Distinct yet cohesive materials, from metals and crystals to leather and stones, add depth and detail to sculpted acetate frames. Art, architecture and design are key influences for the Sam’s design development; eyewear lends itself to be easily influenced by external industries, it’s a fashion accessory which holds strong sculptural shape and colour and therefore inspiration can come from anywhere! Pared’s collections are inspired by places, memories and eras that evoke endless summers and eternal blue skies.

Pared has established a cult following amongst style influencers, artists and celebrities across the globe. Known for balancing a commitment to wearability with pushing the boundaries of conventional design, Pared collections are always anticipated for their quality and individuality. The brand is currently worn by Beyonce and Solange Knowles, Suki Waterhouse, Cara Delevingne, Gigi Hadid, Selena Gomez, Kaia Gerber and Helena Christensen.

Pared collaborations tap into a cross-cultural market and set the brand apart in the eyewear industry. Bec & Bridge, STÆRK&CHRISTENSEN, Ginger & Smart, Emma Mulholland, Client Liaison Deluxe Line and Holly Ryan Jewellery are just some of the incredible brands Pared has been lucky enough to work with. It is one of our top priorities to continue learning, and we do this by sharing our design story with other creative teams.

THE PRODUCT

Our eyewear components are chosen with a long life span in mind.

FRAMES – The frame is handmade using high quality 6mm acetates. We use a number of quality suppliers with core acetates from DAICEL and Mazzucelli. Acetate is lightweight, flexible & hypo allergenic. The properties of acetate allow it to retain a vibrant pigment in many different shades and combinations.

LENSES – Pared offers a selection of both solid, gradient & mirror CR39 lenses. We use high quality Japanese lens suppliers as well as Carl Zeiss optics. Our lenses are lightweight, shatterproof and scratch resistant with a great clarity of vision. Cr39 lenses have superior heat and chemical resistance. All pared lenses meet the strictest Australian & NZ standards as well as International standards. The lenses offer UV400 protection and 100% UVA & UVB protection.

METAL DETAIL & HINGES – All metal is either titanium (known for its strength and durability whilst being very light) or stainless steel. Both nickel free & hypo allergenic.

SCREWS – We use OBE German rubber dipped screws to ensure a strong and durable hinge connection for long term wear.

WARRANTY – We pride ourselves on a lovely product made with care and attention to detail. We offer a custom pared case & pouch to protect your glasses as well as a 1 year warranty against manufacturing faults. We also offer a repair service for our glasses. Please contact us – hello@pared.com.au for any enquiries.

OPTICAL FRAMES & PRESCRIPTION – Most of our sunglasses frames can be scripted with an optical lens. Please contact us for more information.